AppliCraft

The Problem

The job application grind is broken:• Tailoring each application takes ~60+ minutes• Generic applications get ignored, but customization is exhausting• Most AI tools make you sound robotic and fake

CAPTURE

Paste a job URL or use a browser extension and AppliCraft extracts the company, role, requirements, salary, and key details in seconds.

CRAFT

AI generates a tailored cover letter, targeted resume bullets, and Q&A responses — all mapped to the job requirements and written in your voice.

CONTROL

Review every output, add your own talking points, choose your preferred AI model, and track your applications from one dashboard.

ANALYZE

Get an AI-powered breakdown of role requirements, must-haves vs. nice-to-haves, and a personalized fit assessment. Free analysis included for every job.

December 4, 2024—I was laid off from 2U.Over 9 months, I applied to 200+ jobs, spending 2-3 hours
perfecting each application.I kept thinking: "There has to be a better way."So I built one.Now, AppliCraft is helping job seekers across the country save hours in their job search every week.AppliCraft is for anyone tired of the application grind who
wants more time for what actually gets you hired:
networking and interview prep.— Erin Orstrom
Founder, AppliCraft

"AppliCraft has been a lifesaver and certainly helped me get to this point.
Truly a shining light in the midst of all the layoff uncertainty.
Thank you for building such an amazing tool."— Tech Professional, recently accepted offer (Feb. 2026)

"I don't reach for new tools easily, and I'm skeptical of anything that promises to 'supercharge' a job search. AppliCraft earned its place in my workflow by doing something simple well: the one-click job capture means I spend almost no time on the mechanical work of copying a bunch of text into the system. From there, the tailored materials it generates are a genuine starting point. Not a paste and pray template. The time freed up allowed me to do the human work of networking."— William Miller, Principal Product Manager (March 2026)

"In a tight job market, AppliCraft has helped me drastically speed up my application preparation without giving up on quality and customization. I love that it can quickly review job listings from a URL — and now a Chrome extension — while helping me tailor my resume and cover letter based on my own writing style, not generic AI-sounding materials.Erin continues to update and add features that make it even more robust and easier to use!"— Max S., Business Operations Professional (March 2026)

"Tested out the new Deep Analysis option on a new application today and it ROCKS! Greatly appreciate the concrete steps to approach my application to close gaps and show how my skills map over to the role."— Max S., Business Operations Professional (March 2026)